Telegram’s Advertising Upgrade Personalized Ads Based on User Data

In an effort to deliver more relevant advertisements, Telegram has introduced an update to its advertising platform. Now, ads will be tailored to users’ personal data, including interests and location, providing a more personalized ad experience.

Read Also: Multiple Message Pinning Now Available on Telegram!

According to the recent announcement by Durov Code, Telegram will analyze users’ interests based on the channels they are subscribed to. Advertisers will have the option to limit ad display based on location data, determined by Telegram using the user’s IP address.

photo 2023 07 09 22 54 06

Furthermore, advertisers will be able to target ads using depersonalized user data collected outside of Telegram. This means businesses can securely transfer their encrypted customer databases to Telegram, enabling them to show exclusive offers only to their customers.

Previously, ad targeting on Telegram was limited to public data, such as displaying ads in channels within specific categories like finance. With the latest changes, Telegram’s algorithm will deliver more relevant ads more frequently, even outside the finance realm if the platform deems the user interested in the topic.

Similar to other companies like Google, Telegram ensures user privacy by not providing accurate user information to advertisers. However, personal data is now involved in the process of personalizing ad content.

Read Also: Move WhatsApp Chats to Telegram: Latest Update!

It’s important to note that advertisers will only indirectly determine a user’s belonging to a particular group if they click on an ad link. If an advertisement is ignored, no data will be transmitted.

Additionally, Telegram plans to display ads in large private channels that exploit link access settings for financial gain, as announced by Koda Durov.

Stay tuned as Telegram continues to refine its advertising platform to provide users with personalized and relevant ad experiences while upholding user privacy and security.

Stay Up-to-Date with Telegram News: Follow us on Twitter (@tginfobeta) and join our Telegram channel (@tgrambetainfo). Don't forget to follow us on Google News for the latest updates on Telegram's exciting developments! Join our vibrant community and be the first to know about the latest news and upcoming features in Telegram!



Photo of author

Elijah Theodore

Meet Elijah Theodore: A tech guru with a passion for all things digital. Join him on a thrilling journey through the tech world and beyond.

Leave a Comment

Google News